March 02, 2009

What a refreshing Change !!!

I've been crying hoarse about the unorganized and absolutely neglected state of the so called excuse of a MUSIC INDUSTRY in India.

This was further aggravated by the below par production by Sony on the Indian Idol finale yesterday evening. I cant even begin to be disgusted ! All MTV and Channel V do is push Bollywood. IF YOU DONT SHOW THEM WHAT ALL LIES OUT THERE - HOW WILL THEY EVER KNOW PEOPLE !!

If you've sat through a finale of any of the 7 American Idol series, you'll know what i mean when i say 'Post Production'. 2nd week of LUCK BY CHANCE and the theaters were empty. People say - it's slow and boring ! Yeah cause there aren't half naken hotties gyrating their crotches into the camera !

In this appalling scene, its absolutely wonderful to see one of the pioneers of Metal in India - AGNI (now AGNEE), making an effort to present a bold and charasmatic face of Indian Rock. I know I know ... who pays for it when you can cheat and download for free.

But that's exactly the point. The tide must change. The MUSIC industry needs to stand up on its own feet and disassociate itself from BOLLYOOD. Else Anu Malik will continue to believe he's a super composer.

Imagine the sheer volume of opporunities this can generate. And history has proven time and again that breaking such shackles will only benefit. IPL - one of the best examples, is opening doors for young cricketers. Sports needs to evolve as an industry. 

Check out Agnee's new positioning on the web here.



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