September 06, 2007

Unique/regular visitors

A very interesting article about whether to use Unique visitors or simple visits. I think any media portal needs to not just pull traffic but also retain it.

This is what is the major obstacle facing the numerous social networking portals mushrooming all over. Although the bubble seems to be ballooning in terms of traffic, the actual users will peak and die out simply because almost anyone and everyone is either on Orkut or facebook.

Period.

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