The Big Idea

The Big Idea - ? Wats that ?? … can u please repeat .… !

The whole fuss for some is the IDEA that can generate the moolah, the whole fuss for others is the sheer ability to ‘Gamble’ with what they have against what they want.

Some people assume Entrepreneurship is only about making money. Probably that’s the shortest way to the pit. Of course money is important – but the prelude to money is the ability to generate something of VALUE. As Larry Ellison puts it – ‘No matter what u make and What u do – how many lives it alters is what finally matters’.

Well enough of senti – mentality ! This aint wats gonna assure u of ur Mercedes ! So wats the reason for u to be here… reading this nonsense.. ?

The idea behind someone starting what they call so admirably a ‘Venture’ isn’t about whether he wants to be a millionaire or a Billionaire. A venture in the Entrepreneur’s perspective is as much of a job and as much of a challenge as his best friend working as a Chief Software Architect for Microsoft! He believes his IDEA or his Product or service has value and people are willing to ‘Trade’ for it. Most often than not the receivables in this transaction is money – the driving force. But there are some who are not in this for the money! Strange ? no not really.. if u happen to visit one of the small villages of Gujrat u will find some 23 year olds developing Electronic equipment to enable the Farmers to harvest electricity out of the Drainage water…! Seems strange as to where the MONEY is…. That’s the point – its not about the money – the ‘intention’ – is to help the Farmer sustain in his troubled times. Wats in it for the ENTREPRENEUR - u may ask!

Entrepreneurs in India are dealt with much carp and condemnation. It is assumed the person in question is not worth any other activity and hence has ‘Started his own Business’ as they so politely discuss among peers. I had a chance to see the top 100 Brands in India. In our over 60 Years of Political Independence – we have not managed to make ONE brand in this list. Yes – but our kids have helped IBM and GE reach the top…. Doesn’t it make u proud to be an India – all over again!

Let’s save what needs to be done to make India produce a top 100 brand for another Blog. As of now this is about whats the FUSS about.... will save my commets for later. sab bakwas hai - as some of u who read this will know ... DO RUPAYE KEE HAWA !!