I recently saw a TVC of GoDaddy.com and was simply astounded ! There are hot chicks in skimpy clothes dancing all around. It has nothing to do with the hosting business but sure has everything to do with catching attention.
And this is what Americans are excellent at. They are very good marketers. They know what makes an impact on their audience. I think its built into their psyche right from school. Being popular is like the single most important need of a youngster - more than grades or college.
This outlook of being able to create impressions is reflected on their branding and positioning of products. GoDaddy provides a service - you pay them and they host your website, applications, Databases, etc. They are dirt cheap and most unlike the theory that good things cost good money !
But they have managed to productize their service so beautifully that it seems they are always selling much more than what it seems. Their service is spectacular and they continue to rule the hosting business. A tribute to Bob for this fantastic effort.
And this is what Americans are excellent at. They are very good marketers. They know what makes an impact on their audience. I think its built into their psyche right from school. Being popular is like the single most important need of a youngster - more than grades or college.
This outlook of being able to create impressions is reflected on their branding and positioning of products. GoDaddy provides a service - you pay them and they host your website, applications, Databases, etc. They are dirt cheap and most unlike the theory that good things cost good money !
But they have managed to productize their service so beautifully that it seems they are always selling much more than what it seems. Their service is spectacular and they continue to rule the hosting business. A tribute to Bob for this fantastic effort.
0 comments:
Post a Comment